Laguna Hills, CA – January 1, 2006 – GoSmart, Inc (GSI), an enterprise software and services solution provider to the Mortgage Banking industry, today announced an alliance agreement with SugarCRM, Inc, the premier open source customer relationship management application provider. GSI will provide GoCRM, a fully-hosted CRM solution, to small and medium sized mortgage brokers and lenders.

GoSmart has developed GoCRM by leveraging the power and flexibility of the Sugar Suite platform, in combination with years of successful mortgage industry domain expertise, to address the needs of today’s mortgage brokers and lenders – to capture and close more business while reducing costs. GoCRM has the appropriate vertical focus to greatly reduce the need for costly and time-consuming customization and is naturally more intuitive to those using the system. Consequently, user adoption and ROI is dramatically enhanced.

The Sugar Suite empowers organizations to better manage customer interactions during sales, marketing, support, and group collaboration. The Sugar Suite is built on Linux, Apache, MySQL and PHP (LAMP) open source technology. This architecture platform runs in several operating system environments, including Linux, Mac, Microsoft, Unix and others, allowing it to be the most scalable, customizable and economical CRM solution available today.

“Built with the specific knowledge of the business processes unique to the mortgage industry, GoCRM allows mortgage brokers and lenders to realize true value from their customer management technology, which is ultimately to make money” says Tim O’Neal, GSI CEO. “The flexibility of the Sugar Suite platform made this possible and continues to give us the ability to adapt to the continually evolving business requirements of our customers.”

Available as a fully-hosted solution GoCRM not only allows benefit from lower upfront costs, but provides faster time-to-benefit by eliminating the need to install, configure and integrate software and supporting infrastructure. In addition, the ability to incrementally roll out solution components as and when needed, piloting them in advance of a full-fledged production rollout, not only reduces cost and eases implementation it minimizes risk.

“SugarCRM is proud to have GSI as a partner.” says Jeff Campbell, Director of Alliances at SugarCRM.  “It is important to SugarCRM to have quality partners with depth to help clients maximize the benefit Sugar Suite can deliver. GSI, by offering a hosted, pre-configured vertical edition of Sugar Suite for Mortgage Banking, delivers customer effective deployments of Sugar Suite in an under-served market segment.”

About GSI
GoSmart, Inc. (GSI) is an enterprise software and services solution provider to the Mortgage Banking industry. Offering a combination of fully-hosted CRM solutions, Managed I.T. Services, and Professional Services our goal is the careful application of technology to accelerate business growth and increase profitability for our customers. GSI is headquartered in Laguna Hills, California and can be reached by email at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , or by visiting www.gosmartinc.com.

About SugarCRM
SugarCRM provides commercial open source customer relationship management applications for companies of all sizes worldwide. SugarCRM was founded in 2004 by three Silicon Valley CRM professionals with over twenty years of experience spanning marketing, application design and engineering. The company is headquartered in Cupertino, California and can be reached by visiting www.sugarcrm.com.